Peter Niessen

Peter Niessen serves as the Vice President of Growth Analytics at CVS Health, responsible for B2B and B2C marketing strategy, analytics, and execution. With a decade-long experience at American Express, Peter held multiple senior roles in digital marketing and data science, managing significant marketing efforts for top merchants and leading innovative analytics initiatives. Prior experience includes a senior vice president position at Publicis Groupe, focusing on digital marketing and data science for Fortune 500 clients. Peter's educational background includes an MBA from The Wharton School and a master's degree from Johns Hopkins SAIS, complemented by earlier work as an economist at The World Bank.