CVS Media Exchange (CMX)
Christophe Dilworth is a seasoned media and digital marketing professional with extensive experience in strategic media planning and digital integration. Currently serving as Lead Director of Media Planning at CVS Media Exchange since March 2025, Christophe previously held the position of Director of Strategic Media Planning at 84.51˚ from December 2020 to February 2025, where oversight of a team supporting business challenges and marketing insights development for major CPG clients was a key focus. Prior to that, roles at Empower included Senior Director and Digital Integration Practice Leader, responsible for driving digital thought leadership, and Digital Director, overseeing the media operations team. Additional experience includes key positions at Mediavest | Spark and Mindshare, where Christophe managed digital strategy and investment for notable accounts such as Ally Bank and American Family Insurance. Christophe holds a Bachelor’s degree in Marketing & Advertising and a Foundation degree in Graphic Design from the University of the Arts London.
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