Steve So

Steve So currently serves as the Lead Director of Marketing Ad Tech Operations at CVS Media Exchange since June 2023. Prior to this role, Steve held various leadership positions, including Senior Director of Performance & Support Operations at Yieldmo, where responsibilities involved building the Exchange Performance team and optimizing workflows across multiple ad partnerships. At Walmart Connect, Steve was the Head of Optimization and Ads Performance - Revenue Operations, focusing on developing strategies across major buying channels. Previous experience includes roles at PMG Advertising Agency as Programmatic Media Supervisor, OpenX as Director of Monetization & Yield, and managerial positions at CityGrid Media and Fandango, among others. Steve holds a Bachelor's Degree in Business Administration from the University of California, Riverside.