Isabel Zubiría

Isabel Zubiría is a seasoned marketing professional with extensive experience in digital marketing and performance management. Currently serving as the Digital Martech Performance Manager at CWS Hygiene, Isabel specializes in enhancing digital processes across various business areas. As part of the International Digital Sales Steering team at CWS Deutschland, Isabel focuses on improving data-driven acquisition and nurturing processes using Salesforce. Previous roles include Head of Digital at MTNG Experience, Director of Marketing at Centauro Rent a Car, and Digital Media Consultant as a freelancer. Isabel's educational background includes a degree in Advertising and Public Relations from Universidad CEU San Pablo, alongside advanced training in event management and business administration.