Annmarie Lichner

Annmarie Lichner is an accomplished pricing professional with extensive experience in pricing strategy and optimization. Currently serving as the Sr. Director of Pricing at CWT since April 2021, Lichner has previously held the role of Director of Global Deal Desk and Pricing at Cheetah Digital for a brief period in early 2021, following a tenure as Senior Pricing Manager at the same company from June 2017 to February 2020. Lichner's career began at Experian Marketing Services, where valuable experience was gained over two decades in various marketing and pricing roles. Lichner holds a Master's degree in Integrated Marketing Communications from Roosevelt University and a Bachelor of Arts in Marketing from Northern Illinois University.