Emma Berry has extensive experience in sales effectiveness and bid management, currently serving as the Global Sales Effectiveness lead at CWT since 2017, where a specialised team is guided to enhance win rates through optimal insights and processes. Prior roles at CWT include Senior Manager of Sales Optimisation for the Asia Pacific region (2014-2016) and Team Leader of Bid Management for Australia and New Zealand (2010-2013). Emma's career at CWT began as a Senior Writer in Bid Management (2006-2009) and earlier as a Strategic Sales Writer for TQ3 Travel Solutions in the EMEA/APAC markets from 2003 to 2006. Emma holds a Bachelor of Commerce degree in Marketing from Western Sydney University, completed between 1999 and 2001.
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