Gemma Baxendale is a Senior Product Manager at CWT, specializing in chat, messaging, and AI automation strategies. With over 10 years of experience delivering customer experience and automation solutions across travel, energy, and SaaS, Gemma has previously held roles at British Gas and Commify. At British Gas, Gemma managed a large digital contact center team and led initiatives to improve customer satisfaction. Previously at Commify, Gemma was accountable for the strategic roadmap of messaging products, enhancing customer engagement and driving revenue. Currently, Gemma leads a multidisciplinary team at CWT to develop innovative messaging and automation solutions for travelers.
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