Laura Schwing

Laura Schwing is an experienced professional currently focused on Conversion Rate Optimization at Lidl Digital since January 2021. With a robust background at CWT since September 2013, Laura has held positions such as Manager of Products & Process Optimization for the Central Europe and Nordics regions, alongside roles as Assistant Team Leader and Travel Consultant. Expertise includes product management, product development, project management, user acceptance testing, training and workshops, application support, process optimization, standardization, quality assurance, and coordinating roll-outs. Laura's educational credentials include a degree as a Management Assistant for Tourism from Kaufmännische Schule Stuttgart and prior studies at The Julius Maximilians University of Würzburg.