Peter Whitney

Peter Whitney has a diverse work experience in the marketing field. Peter started their career at The Coca-Cola Company in 2002 as a Market Development professional. Peter then moved on to Grupo Cepas, where they worked in Sales and Marketing, focusing on Modern Trade and New Product Development. In 2006, they joined Cadbury plc. as a Brand Manager for Halls, responsible for brand planning, marketing campaigns, and new product development in the Adult Candy Category.

From 2008 to 2017, Peter worked at Mondelēz International, holding various roles including Category Manager for Chocobakery and Mantecol for the Southern Cone region. Peter was responsible for brand strategy, marketing campaigns, and category profitability. Peter also served as the Interior South Trade Marketing Manager, managing channel investments and budgeting for point-of-sale visibility. Additionally, Peter worked as a Trade Marketing professional, focusing on the development of different categories and brands in the Interior region of the country.

In 2017, Peter joined Pilares Compañía Alimenticia S.A. as the Marketing Chief for biscuits, cakes, and wafer categories. Peter was responsible for category and brand strategies, innovation, and P&L management. Peter successfully entered new categories and achieved aggressive growth.

Currently, Peter is working at Tetra Pak as the Marketing Manager for Argentina and Uruguay. Peter assumed the role in May 2019 and their responsibilities within the company are not provided.

In 2021, Peter joined CxOforum, serving as a board member for the CMO Forum Argentina, although their specific role and responsibilities are not provided.

Overall, Peter Whitney has a wealth of experience in marketing, particularly in the food and beverage industry, with a focus on category management, brand strategy, and new product development.

Peter Whitney attended Universidad de 'San Andrés' from 1995 to 1998, where they obtained a Licenciado en Administración de Empresas degree. In 1997, they participated in an exchange program with San Andrés at Babson College. In 2016, they attended General Assembly, although no degree or field of study is specified. In 2023, they obtained a certification in Nano Tips for Using ChatGPT for Business with Rachel Woods from LinkedIn.