Greg McCarthy

Greg McCarthy, MBA, currently serves as the Director of Solutions Marketing - Machine Identity Security at CyberArk, focusing on strategic awareness and demand generation campaigns for business growth in machine identity security. Prior to this role, Greg was a Digital Marketing Principal and Director of Digital Marketing at Lakeside Software, where responsibilities included enhancing inbound and outbound marketing strategies. Greg has extensive experience at CyberArk, including as an Integrated Campaigns Strategist and Manager of Public Relations and Social Media, developing comprehensive marketing tactics and elevating the company's digital presence. Previously, at Dell Technologies, Greg advanced social impact communications and digital marketing initiatives. An MBA with a concentration in Marketing from the University of Massachusetts Lowell complements Greg's educational background, which includes a Bachelor’s degree from the University of Massachusetts Dartmouth.