Elena Doncheva

Elena Doncheva is an experienced marketing professional with a diverse background in leading marketing strategies across various sectors. Currently serving as the Marketing Director at CyberLab since June 2024, Elena previously held key roles at Chess, including Head of Marketing, where responsibilities included developing marketing strategies and overseeing business development initiatives. Significant achievements include launching a new group website, optimizing marketing automation systems, and training over ten new products in collaboration with commercial teams. Earlier roles included Marketing Executive positions at Pharmacy2U Ltd and Sipsey Lingerie, where skills in email marketing, social media management, and content creation were honed. Elena holds a Master of Science in International Business and Management from Alliance Manchester Business School and a Bachelor’s degree in Media and Communication from Birmingham City University.