Anna Bauer is an experienced professional in digital content planning and marketing within the fashion and luxury sectors. Anna began as a Research Analyst at Egon Zehnder, where responsibilities included executive search documentation and collaboration across German offices. Following this, Anna held roles at HUGO BOSS, focusing on digital marketing content and campaign management, before progressing to adidas as Manager of Global Digital Content Planning, emphasizing sustainability and brand concepts. Further experience includes a position at Condé Nast International as Junior Digital Content Manager and the current role as Head of Content Management E-Commerce at CYBEX. In January 2024, Anna founded Chunky Beads Club, a DIY jewelry-making event series in Germany, showcasing a passion for creativity and community engagement. Anna holds degrees in Special Educational Therapy and Special Education, along with relevant certifications in fashion and design.
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