Florian O. Hofmann

Florian O. HOFMANN is currently the Global Head of Brand Finance & Analytics at CYBEX, overseeing the global brand finance team and driving efficiency in decision-making. Prior to this role, Florian worked at adidas as a Senior Manager in brand finance and strategy, and at Horváth & Partners Management Consultants as a Research Associate. Florian also lectures on strategy and strategic sport management at Deutsche Sporthochschule Köln. Florian holds a Ph.D. in Marketing from Deutsche Sporthochschule Köln, a Master of Science in Business Administration from Ulm University, and a Bachelor of Science in Business Administration from Otto-Friedrich-Universität Bamberg.