Melissa Huggard Arata

Melissa Huggard Arata is an experienced marketing professional with a strong background in the baby products industry. Melissa currently serves as the Vice President of Marketing at CYBEX and has previously held key positions such as Marketing Consultant at Rahoo Baby and Vice President of Marketing at Rafi Nova. Additional roles include Marketing Director and Director of Product Marketing at UPPAbaby and Marketing Director at bluemercury inc. Melissa holds an MBA in Entrepreneurship from Babson F.W. Olin Graduate School of Business and a Bachelor of Arts in History and Sociology from Boston University.