Oliver Haensel

Oliver Haensel serves as the Director of Omnichannel Distribution Digital & IT at CYBEX since January 2023, where the company focuses on providing safe and urban-friendly baby products. Prior to this role, Oliver Haensel accumulated over a decade of experience at adidas, advancing through several director positions related to tech project management, overseeing the execution of IT projects across various domains such as Web & Mobile, Content & Product Management, and Digital Sports. These initiatives were integral to enhancing consumer engagement and loyalty within the adidas Group. Oliver Haensel holds a Master's degree in Sport Science with a focus on Computer Science from the Technical University Darmstadt, completed in 2004.