Roland Auschel

Roland Auschel currently serves as the Chief Sales Officer at Cybex, where responsibilities include leading the global sales organization across various customer segments, both online and in retail. Prior to joining Cybex in October 2023, Roland Auschel held multiple prominent positions at Adidas Group from January 2001 to March 2023, including Member of the Board, Chief Sales Officer, and SVP Head of Region for Europe, the Middle East, and Africa, overseeing the operational business for the adidas and Reebok brands across EMEA markets. Roland Auschel's academic background includes an SEP in Business, Management, Marketing, and Related Support Services from Stanford University Graduate School of Business and an MBA from the University of Miami Herbert Business School.