Roland Auschel

Roland Auschel is currently the Chief Sales Officer at CYBEX, where leadership of the global sales organization encompasses both online and retail customer engagement. Previously, Roland Auschel served at Adidas Group for over three decades in various executive roles, including Member of the Board, Chief Sales Officer, and SVP Head of Region Europe, Middle East, and Africa, overseeing the operational business for brands including adidas and Reebok across EMEA markets. Additional positions included Managing Director Area Central and European Sales Director, focusing on sales and logistics strategies. Educational qualifications comprise an SEP from Stanford University Graduate School of Business, an MBA from the University of Miami Herbert Business School, a Dipl Betr.Wirt in European Business Studies from FH Münster, and a Bachelor of Arts in European business from the University of Hull.