Serena Cracco

Serena Cracco serves as the Senior Brand Marketing Manager at CYBEX since June 2013, where responsibilities include planning marketing and communication strategies for brand identity and product launches, tracking and analyzing KPIs, executing online and offline marketing activities, managing the marketing budget, and supervising the marketing team. Prior to this role, Serena held the position of Marketing Manager Italy, focusing on coordinating campaign operations and defining Trade Marketing activities in synergy with the sales division, as well as managing promotional materials. Serena's career began as a Customer Relations and Sales Assistant in Italy, providing administrative and commercial support to the sales team. Before joining CYBEX, Serena was a Foreign Rights Assistant at Octopus Publishing Group, assisting with foreign rights agreements and training new staff. Serena holds a degree in Editoria e Giornalismo and a degree in Lingue e culture per l'editoria from Università degli Studi di Verona.