Herve Bailly

Herve Bailly is an experienced professional in brand management with a strong track record in the fashion and consumer goods industries. Currently serving as Directeur de Marque at CYRILLUS since February 2014, Bailly oversees brand management and operational team leadership across product, marketing, retail, and web, with a focus on the brand's potential in the prêt-à-porter segment. Previous roles include Directeur de Marque at MORGAN, where revenue growth was achieved from 80M€ to 180M€ over four years, and leading brand strategy for Wonderbra and Playtex at DIM, introducing innovative product concepts and redefining brand positioning. Earlier career highlights include significant marketing roles at Kellogg Company and Heineken. Bailly holds a degree from EDHEC Business School.