Mario Recchia

Mario Recchia is the advisor at CYTK Corp. and has over 20 years of experience in the automotive industry. Mario has held various positions throughout their career, but they are most well-known for their role as Senior Vice President of Marketing at WORLDPAC. In this role, they were responsible for corporate branding, advertising, promotions, and communications. Mario also developed the WORLDPAC Training Institute (WTI) into one of the largest and most comprehensive customer training programs in North America. Additionally, they created the biennial Supplier & Training Expo in 2008, which has now grown into the premier automotive training event in North America.

Recchia is an expert in customer loyalty programs and has been credited with creating the industry-leading Customer Loyalty Full Charter Cruise and Supplier/Customer Training Expo (STX). These programs have resulted in exceeding company revenue goals and training over 50,000 customers per year. Mario is also experienced in leading internal and external training for companies using on-line catalog and ordering systems. In addition to their work in the automotive industry, Recchia has also created a 'Pulse of the Customer' program to monitor customers through e-surveys, focus groups, advertisement responses, and customer interviews.

Mario Recchia has a Bachelor of Arts (B.A.) in Communications/Journalism from Ramapo College of New Jersey and an Import/Export Advanced degree in ICC Practitioner - Interstate Commerce Commission from the Academy of Advanced Traffic.