Hernando Pacific is an experienced Business Analyst currently employed at Cytora since July 2025. Prior to this role, Hernando served as a Business Management Consultant at Volkswagen Group Retail Spain from September 2018 to June 2025, focusing on business operations and customer experience. Hernando's diverse experience also includes positions as a Physical Performance Data Analyst at Independiente del Valle, Data Analytics Consultant at dupla.ai, and Youth Football Data Analyst at Club Atlético River Plate. Additionally, Hernando has extensive coaching and analytical experience in football with various clubs from November 2015 to November 2023. Hernando's earlier roles include Business Operations and Project Manager at Ohla.ai and Markets & Growth Analyst at PwC Colombia. Hernando holds a BBA from Universidad de Los Andes and is currently pursuing an MSc in Sports Data Analytics, alongside UEFA coaching qualifications.
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