Lisa Kappelhoff

Lisa Kappelhoff currently serves as the Team Lead Sales Development at d.velop, where responsibilities include designing demand generation playbooks, managing the Sales Development Representative role, defining key performance indicators, and mentoring early-career sales professionals in digital marketing. Previously, Lisa held the position of Campaign Manager at d.velop, focusing on comprehensive campaign management and KPI benchmarking. Additional internship experience includes roles in public relations communications and sales and marketing at DFB GmbH and Kurt Pietsch GmbH & Co. KG, respectively, as well as a student assistant position at HMKW Hochschule für Medien, Kommunikation und Wirtschaft. Lisa holds a Master of Science degree in Business Consulting and Digital Management from FOM University, alongside a Bachelor of Arts degree in Business Psychology and Media Psychology from HMKW University.