DABA (Nespresso exclusive distributor)
Blanca Balcells Armengod is an experienced professional in data analysis and digital marketing, currently serving as E-Commerce Insights Manager and E-Commerce Digital Analyst at DABA since July 2021. Blanca holds a significant academic role as a Lecturer and Coordinator in the Master in Data & Marketing Intelligence at INSA, contributing to the definition and teaching of the program. Prior experience includes positions as Digital Analyst at Grupo Planeta and DDB Spain, where data analysis shaped strategic plans across various digital platforms. Blanca has also lectured on topics related to digital marketing, social media, and data analytics across multiple educational institutions. With a strong educational background in sociology, business statistics, and digital marketing, Blanca combines academic expertise with practical industry experience, including project management and market research.
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DABA (Nespresso exclusive distributor)
Headquartered in Barcelona, Spain, DABA is specialized in Nespresso encapsulated coffee market development in different countries of Europe and Africa. We are the exclusive distributor of the brand in the markets in which we operate. Practically since the inception of the innovative Nespresso System, DABA has actively participated in the international business growth. After developing the Spanish market where DABA is now in the fifth place worldwide for the brand, and extending the model to Andorra, Morocco and Algeria, Nespresso has appointed us as the official distributor of its products in three new African countries, Ghana, Senegal and Gabon. Currently, we have a team of over 1,000 people and manage the network of more than 70 boutiques.