DABA (Nespresso exclusive distributor)
Miguel Garrido Elena serves as the Spain Managing Director for DABA S.A.U., where responsibilities include developing and executing business strategies to meet board and shareholder goals across B2C and B2B sectors. With extensive experience in finance and business management, Miguel has held various positions, including B2C Division Director and Finance Director, where skills in strategic planning, financial oversight, and team leadership were honed. Prior roles at COBEGA, KPMG España, and Montesa Honda S.A. further contributed to expertise in budget planning, financial analysis, and business strategy development. Miguel's educational background includes degrees from Universitat de Barcelona and Esade, along with a program at San Telmo Business School.
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DABA (Nespresso exclusive distributor)
Headquartered in Barcelona, Spain, DABA is specialized in Nespresso encapsulated coffee market development in different countries of Europe and Africa. We are the exclusive distributor of the brand in the markets in which we operate. Practically since the inception of the innovative Nespresso System, DABA has actively participated in the international business growth. After developing the Spanish market where DABA is now in the fifth place worldwide for the brand, and extending the model to Andorra, Morocco and Algeria, Nespresso has appointed us as the official distributor of its products in three new African countries, Ghana, Senegal and Gabon. Currently, we have a team of over 1,000 people and manage the network of more than 70 boutiques.