DABA (Nespresso exclusive distributor)
Mohammed Larbi Maghraoui possesses extensive experience in commercial management and sales supervision, currently serving as Responsable commercial at DABA, the exclusive distributor of Nespresso, since March 2020. Prior to this role, Mohammed Larbi Maghraoui held the position of Responsable service commercial at Maison Charles Rébillon from August 2018 to March 2020 and worked as Directeur at lf conseil from July 2018 to February 2020. Mohammed Larbi Maghraoui also contributed significantly as Superviseur commercial at Webhelp from September 2009 to July 2018 and served as Chef de projet senior at A&B DISTRI between August 2007 and September 2009. Early career experience includes the role of Animateur des ventes at Thermo from October 2005 to June 2007.
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DABA (Nespresso exclusive distributor)
Headquartered in Barcelona, Spain, DABA is specialized in Nespresso encapsulated coffee market development in different countries of Europe and Africa. We are the exclusive distributor of the brand in the markets in which we operate. Practically since the inception of the innovative Nespresso System, DABA has actively participated in the international business growth. After developing the Spanish market where DABA is now in the fifth place worldwide for the brand, and extending the model to Andorra, Morocco and Algeria, Nespresso has appointed us as the official distributor of its products in three new African countries, Ghana, Senegal and Gabon. Currently, we have a team of over 1,000 people and manage the network of more than 70 boutiques.