Emily Tsai is a digital marketing professional with extensive experience in campaign management and optimization across various platforms. Currently serving as a Digital Media Specialist at DAC since May 2022, Emily builds, launches, and optimizes campaigns while creating detailed media plans for strategic budget allocation. Prior roles include Digital Marketing Specialist at Vision Group Canada, where Emily developed paid digital strategies and performance management for digital channels, and Digital Strategist at Data Sciences, focusing on ad campaign optimization and data analysis. Emily has also worked as a National Merchandising Trainer at New Look Vision Group, where responsibilities involved training development and brand management. Educational qualifications include a Certificat in Retailing & Customer Experience from HEC Montréal, a Bachelor of Arts from Concordia University, and a D.E.C in Illustration and Design from Dawson College.
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