Daema is an Italian brand of high-end sportswear for tennis, padel, golf and lifestyle designed according to ecodesign principles, with the aim of extending product durability and enabling material reuse at the end of its life cycle. 

Natural fiber textiles. Care for the environment starts through the choice of raw materials: Daema offers garments made with selected natural fibers, including merino wool and cotton, sourced from renewable resources. These materials are processed by Italian manufacturers with expertise in textile production.

Daema’s athletic apparel is dedicated to a dynamic, conscious and feminine woman who loves a sporty-chic style and values quality and durability over time. 

Eco-design for a production approach inspired by circular economy principles. The cycle of nature is our inspiration and some Daema products and accessories are created through upcycling practices using pre-consumer materials, such as unused fabrics or finished products, reducing the need for new raw materials. Entrusted to the hands of expert craftsmen, they can be transformed into new products or accessories with original design.

Personalised distribution through Private Shopping Experience. Daema promotes a direct relationship with the client through its Private Shopping Experience service, which allows customers toreceive a curated selection of garments on a consignment basis at home or in a chosen location, with the support of a Style Coach.

This distribution model, without traditional intermediaries, supports a more targeted product selection and a more conscious purchasing approach, helping to reduce overproduction and unsold stock along the supply chain.

Made in Italy. Daema has deep roots in the Italian culture and tradition. The organization is headquartered in Italy, a recognized context for style and craftsmanship.

FOR SPORT PLAYERS FROM SPORT PLAYERS

Daema

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