Yassmeen Malash

Yassmeen Malash is an experienced marketing communications professional currently serving as a Key Expert on Marketing Communications for DAI, focusing on climate-resilient investments for the Transforming Financial Systems for Climate (TFSC) programme, backed by the French government and Green Climate Fund. Prior to this role, Yassmeen worked with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, where significant contributions were made as a Technical and Advocacy Advisor on Innovation & Digital Transformation and as a Public Awareness & Outreach Advisor on Water Conservation & Climate Change Adaptation. Yassmeen's extensive background includes consulting at CID Consulting, where strategic development and implementation of integrated marketing communication strategies were led across various sectors. Yassmeen's early career featured roles at The American University in Cairo and other organizations that cultivated expertise in journalism and media engagement. Yassmeen holds a Master's in Customer Experience and Innovation from IE Business School and a Bachelor's in Journalism & Mass Communications from The American University in Cairo.