Pedro Arce de la Fuente

Pedro Arce de la Fuente is an accomplished professional with extensive experience in digital transformation and innovation within the healthcare and financial sectors. Currently serving as the Digital Health Innovation Manager at Daiichi Sankyo España, Pedro also holds the position of Agile Coach and Scrum Master. Concurrently, Pedro teaches courses on Personalized Medicine and Digital Transformation in Healthcare at CESIF. Previously, in roles at Novartis and Banco Santander, Pedro led significant digital strategies, including a successful digital sales transformation initiative and a global conversion rate optimization project. Pedro's educational background includes degrees in Telecommunications Engineering and Biomedical Engineering, complemented by training in digital transformation and big data.