Ken Macpherson is an experienced Head of Consumer Data & Insight at Mail Newspapers, where they leverage their skills in identifying and maximizing data opportunities. Previously, Macpherson held roles as Director of Data at Telegraph Media Group and Managing Consultant at CACI, where they focused on creating comprehensive customer databases and providing data solutions to agency clients. They began their career as an Account Director at Uni-Marketing and later served as Sales Manager at Wegener DM. Macpherson is recognized as a member of the Data IQ Top 100.
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