Joao Ricardo Lavoie

Joao Ricardo Lavoie, Ph.D., is an accomplished Product Strategy Manager at Daimler Truck North America, where responsibilities encompass leading a team in the development and implementation of Advanced Driver Assistance Systems (ADAS) for commercial vehicles. With a progressive career at Daimler Truck, Joao Ricardo has held various roles including Product Strategy Lead and Product Strategy Analyst, focusing on active safety technologies and enhancing communication between Marketing and Engineering. Possessing a solid academic background, Joao Ricardo earned a Ph.D. in Technology Management, a Master of Engineering in Engineering Management, and a Graduate Certificate in Energy Policy and Management from Portland State University, complemented by a Bachelor's in Industrial Engineering from Centro Universitário Central Paulista. Prior experience includes research and leadership roles at PICMET, Bonneville Power Administration, and engineering positions at Megatech Produtos Mecânicos Ltda. and Tecumseh Products Company.