Dairy MAX Inc.
Essence Riley has a diverse work experience in marketing and partnership management. Essence is currently the Director of Partnership Marketing at Dairy MAX Inc., where they lead a team and implements innovative sports marketing strategies to increase dairy sales among Gen Z athletes and fitness enthusiasts. Essence also holds the position of Dallas Cowboys Program Manager, where they oversee the strategic marketing partnership and the Youth Wellness platform for the Dallas Cowboys, generating additional revenue for Dairy MAX.
Prior to their current roles, Essence worked as an Account Executive at Schafer Condon Carter (SCC), where they played a crucial role in creating and executing traditional and digital marketing campaigns for the agency's clients. Essence also worked as a Strategic Resident at SCC, providing brand and strategy development for various product categories.
Before joining SCC, Essence was an Associate in Media Strategy and Effectiveness at Discover Financial Services. Essence successfully expanded the company's sponsorship portfolio and formed strategic partnerships with sports teams and amusement parks, maximizing the ROI on the brand communications budget. Essence also completed Discover's Marketing Leadership Program, gaining experience in different marketing and advertising areas.
Overall, Essence Riley has demonstrated expertise in partnership marketing, strategic planning, and brand communications throughout their career.
Essence Riley's education history begins with their Bachelor of Business Administration (BBA) degree in Marketing from Howard University, which they obtained from 2003 to 2007. Essence then pursued a Masters of Science degree in Integrated Marketing Communications at Northwestern University from 2011 to 2012. During the same period, they also completed a Certificate program in Media Management at Northwestern University's Kellogg School of Management. It is unclear when exactly they started and ended their education at Howard University.
Dairy MAX Inc.
Dairy MAX is a nonprofit dairy council representing more than 900 dairy farm families across Colorado, southwest Kansas, Louisiana, Montana, New Mexico, western Oklahoma, Texas and Wyoming, who work 365 days a year to feed millions of people. Simply put, we’re a connected group of experts in dairy farming, education, health & wellness, and business – passionate about the great taste and proven health benefits of dairy, and dedicated to supporting its producers in any way we can. We strive to build healthier communities by working with health professionals, schools and more through these areas: • Health & Wellness – We work with registered dietitians and other health and wellness experts to connect with and educate health professionals on the natural goodness of dairy and the science behind its nutritional benefits. • Consumers – We promote consumer confidence in dairy foods by sharing the best news out there both digitally and face to face – that dairy is a real, fresh and satisfying daily food choice. • Education – We’re excited to work with the next generation of dairy lovers in schools. Through initiatives like Fuel Up to Play 60, our school marketing team teaches kids healthy habits and encourages them to choose dairy as adults. • Industry Image & Relations – We give dairy farmers the tools to tell their stories through the Our Land, Our Cows, Our Passion℠ platform. From farm tours to community events, we are committed to helping farmers serve their communities. • Business Development – We partner with companies and other organizations to promote dairy demand and consumption. As the official nutrition partner of the Dallas Cowboys, we also work with restaurants such as Domino’s® and McDonald’s® to increase the number of menu items containing real dairy.