Dairy MAX Inc.
Gretchen Crichton has a diverse background in marketing and public relations. Gretchen currently serves as the Director of Industry Partnerships at Dairy MAX Inc., where they lead a team to establish and nurture relationships for the growth of dairy partners. Prior to this, Gretchen was the Business Development Manager at the same company, supporting dairy farm families and promoting the benefits of dairy through partnerships and educational programs.
Before joining Dairy MAX Inc., Gretchen worked as an Account Executive at Culver Public Relations, where they were responsible for media relations and securing media placements for various clients. Gretchen also gained experience in marketing roles at McDonald's Corporation, including Marketing Director, Marketing Manager, Marketing Supervisor, Marketing Coordinator, and Local Store Marketing Representative. In these positions, they oversaw advertising agencies, managed marketing activities, facilitated media relations, and implemented merchandising initiatives. Gretchen received recognition for their achievements, such as being awarded Marketing Manager of the Year and receiving the Bright Idea award for their contributions.
Gretchen Crichton completed their Bachelor of Arts (B.A.) degree in Journalism from Texas State University, attending from 1989 to 1994. Additionally, they participated in the Walt Disney World College Internship Program from 1992 to 1993, focusing on Business, Management, Marketing, and Related Support Services.
Dairy MAX Inc.
Dairy MAX is a nonprofit dairy council representing more than 900 dairy farm families across Colorado, southwest Kansas, Louisiana, Montana, New Mexico, western Oklahoma, Texas and Wyoming, who work 365 days a year to feed millions of people. Simply put, we’re a connected group of experts in dairy farming, education, health & wellness, and business – passionate about the great taste and proven health benefits of dairy, and dedicated to supporting its producers in any way we can. We strive to build healthier communities by working with health professionals, schools and more through these areas: • Health & Wellness – We work with registered dietitians and other health and wellness experts to connect with and educate health professionals on the natural goodness of dairy and the science behind its nutritional benefits. • Consumers – We promote consumer confidence in dairy foods by sharing the best news out there both digitally and face to face – that dairy is a real, fresh and satisfying daily food choice. • Education – We’re excited to work with the next generation of dairy lovers in schools. Through initiatives like Fuel Up to Play 60, our school marketing team teaches kids healthy habits and encourages them to choose dairy as adults. • Industry Image & Relations – We give dairy farmers the tools to tell their stories through the Our Land, Our Cows, Our Passion℠ platform. From farm tours to community events, we are committed to helping farmers serve their communities. • Business Development – We partner with companies and other organizations to promote dairy demand and consumption. As the official nutrition partner of the Dallas Cowboys, we also work with restaurants such as Domino’s® and McDonald’s® to increase the number of menu items containing real dairy.