Laurel Vernon

Laurel Vernon is an experienced marketing professional currently serving as the Integrated Communications & Social Media Manager at Dairy Queen since July 2025. Prior experience includes holding multiple positions at Kohl's from November 2020 to July 2025, where responsibilities involved leading seasonal influencer programming, executing influencer livestream strategies, and managing end-to-end vendor funded influencer campaigns. Laurel also contributed as a Social Marketing and Public Relations Intern at Kohl's in 2019, focusing on organic and paid social strategy, as well as media relations. Earlier roles include Marketing Assistant at Keller Williams Integrity Realty and Bra Bridge, where Laurel designed marketing materials and executed content strategies. Laurel holds a Bachelor of Science in Marketing from the UMN Carlson School of Management and studied at Charles University in 2019.