Bill Pascador

Bill Pascador has extensive work experience in the media industry. Bill currently works as a Media Lead at Daisy Brand since July 2023. Before that, they served as a Group Media Director at EssenceMediacom from January 2018 to June 2023. Prior to that, they held the position of Group Media Director / Strategic Media Consultant at Maxus from September 2011 to December 2017.

Bill has also worked at Mindshare as a Media Strategy and Planning Consultant from March 2011 to September 2011, as well as at MediaVest as a Group Client Director from March 2005 to December 2009.

Their earlier roles include being a Group Planning Director at Mindshare from 2000 to 2005, a Group Planning Director at J. Walter Thompson from 1999 to 2000, and an Associate Media Director at Griffin Bacal from 1996 to 1999.

Bill started their career in the media industry as a Media Supervisor at Foote, Cone & Belding from 1993 to 1996, and as an Assistant Media Planner and Media Planner at Ogilvy & Mather from 1987 to 1993.

Bill Pascador completed their Bachelor of Science degree in Advertising at The University of Texas at Austin from 1982 to 1987. In terms of additional certifications, they obtained various certifications from Google Digital Academy (Skillshop) including the Display & Video 360 Certification Exam, Google Ads Display Certification, Google Ads Search Certification, Google Ads Video Certification, and Google Analytics Certification in December 2022. Bill also received certifications in Email and Newsletter Marketing Foundations, Google Ads Essential Training, Google Analytics Essential Training, Marketing on Facebook, Edge Academy Certified: Data-Driven Planning, Edge Academy Certified: Marketing Foundations, Marketing on Facebook (2019), Social Media Marketing Foundations, Social Media Marketing: ROI, Social Media Marketing: Strategy and Optimization, and Social Media Marketing Certification Course from various institutions such as LinkedIn, The Trade Desk, and HubSpot Academy. The certifications were obtained between 2020 and 2022.