Joe Richer

Joe Richer has extensive experience in sales and presentation, primarily with Daktronics since June 2001, specializing in selling scoreboards and electronic message centers to high schools and parks and recreation departments. Prior to this role, Joe worked as a presenter for Personal Perceptions Northwest from 1998 to 2013, delivering True Colors communication workshops to various organizations and focusing on self-esteem presentations for coaching staffs. Joe's earlier career included serving as the Director of Athletics at Cheney High School from 1986 to 2001, where responsibilities encompassed managing coaches, athletes, and facility logistics, and as a teacher and coach at Moses Lake High School from 1974 to 1978. Joe holds a Bachelor's degree in Social Sciences from Washington State University.