Dallas Mavericks
Alexandria Williams is an accomplished marketing professional currently serving as the Director of Marketing, Corporate Sponsorships & Merchandise for the Dallas Mavericks since October 2023. Williams has led notable projects such as the All-Star Weekend marketing strategy and a comprehensive merchandise rebranding initiative. Previous experience includes serving as Media and Investment Manager at Target, where an award-winning media program generated $190M in marketing-driven sales, and as Adjunct Professor at the University of Houston, teaching strategic social media and media in society courses. Additional roles include Director of Brand Marketing at the University of North Texas at Dallas, Marketing and Promotions Manager at Cinemark, Community Marketing & Public Relations Specialist at KHOU 11, Marketing and Communications Manager for the Alzheimer’s Association, and various internships. Alexandria holds a Bachelor’s degree in Marketing from Prairie View A&M University and a Master’s degree in Mass Communication/Media Studies from Purdue University.
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Dallas Mavericks
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The Dallas Mavericks are an American professional basketball team based in Dallas. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Rick Carlisle, General Manager Donnie Nelson, CEO Cynt Marshall and Owner Mark Cuban. Since the inaugural season in 1980-81, the Mavs have won three division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation.