Janine Koch

Janine Koch is an experienced marketing professional specializing in influencer marketing and social media strategies. Currently serving as the Influencer Marketing Manager at DALTON COSMETICS GERMANY GmbH since March 2021, Janine is responsible for developing and implementing influencer strategies, identifying suitable influencers, negotiating contracts, and monitoring campaign performance. Prior experience includes a role as a Marketing Analytics Working Student at FIT STAR Holding GmbH & Co. KG, where reporting and optimization suggestions were key responsibilities, and an internship in International Social Media Marketing at STABILO International GmbH, focusing on channel management and content creation. Janine also gained experience in marketing communication as a Working Student at DATEV eG. Janine holds a Bachelor of Arts in Business Administration from Technische Hochschule Nürnberg Georg Simon Ohm and a Fachabitur in Economics from Fachoberschule Freising.