Kendra Veihdeffer

Head of Production at D'Amelio Brands LLC

Kendra Veihdeffer has a diverse range of work experience in various roles and industries. Kendra most recently worked as the Head of Production at D'Amelio Brands LLC starting in 2022. Prior to that, they were employed at Fanjoy, where they held multiple positions. Kendra started as an Assistant Buyer in April 2020 and then transitioned to a Production Coordinator role in December 2020. Kendra eventually became an Assistant Production Manager in September 2021, where they managed production for top-tier clients and collaborated with cross-functional teams to ensure product-to-market calendar adherence.

Before joining Fanjoy, Kendra worked as an Ecommerce Manager at Rebel Soul Collective, where they managed wholesale accounts, maintained influencer relations, and assisted with art direction on photoshoots. Kendra also served as an Ecommerce Coordinator at STAUD, where they managed B2C customer service and built product webpages on the Shopify platform.

Kendra's work experience also includes roles at Alo Yoga, Chaudry (KVM International), Zooga Yoga, The Woo, and Una Mae's Los Angeles. At Alo Yoga, they worked as a Wholesale Account Manager, establishing new wholesale relationships and managing accounts for prominent retailers like Nordstrom and Bloomingdale's. Kendra also served as an Ecommerce Coordinator, managing B2C accounts for Alo Yoga and Ingrid & Isabel.

In the role of Ecommerce Manager at Chaudry (KVM International), Kendra enhanced the company's social media presence, managed brand reputation, and leveraged data for brand management. At Zooga Yoga, they worked as a Studio Coordinator and Art Instructor, creating and executing innovative art classes.

Kendra's earliest work experience was as an Office Coordinator at The Woo, where they assisted with various administrative tasks and published company newsletters using MailChimp. Kendra also held the position of E-Commerce Manager at Una Mae's Los Angeles, where they handled in-store and online sales, executed social strategies, and assisted with buying from local and international vendors.

Kendra Veihdeffer began their education in 2010 at Lock Haven University of Pennsylvania, where they studied Early Childhood Education and Teaching. Kendra attended the university from 2010 to 2012. In 2012, they transferred to Penn State University and pursued a degree in Liberal Arts and Sciences/Liberal Studies. Kendra completed their studies at Penn State in 2015. In 2013, Kendra also attended FIDM (Fashion Institute of Design & Merchandising), where they focused on studying Merchandise Marketing. However, no degree information is provided for FIDM.

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Timeline

  • Head of Production

    October, 2022 - present