Born out of a desire to fill an obvious gap in core pieces for any wardrobe rooted in timeless and classic design. Working with exceptional fabric and carefully selected manufacturing partners to create a brand that is proud of its position and output. No loud graphics, no trend hopping, no transience.



Sounds simple, but it’s hard to resist in 2026, with the never-ending algorithms and ease of access to quick answers, the simple route through the static of today can be irresistible.



That restraint and introspection really move what the brand represents. Making pieces that you can look back in 5 years and not wonder why it's in your wardrobe, or feel uncomfortable wearing through the perception of a dated trend.



Our Aim is simple: permanence in a time of quick gratification and rapidly moving trends.



Spring Summer 2026, we really honed in on this idea, in the real world, not every day is 30 degrees, at least not in London and definitely not in NYC. We wanted a collection that reflected everyday life and a more considered approach to the season, with pieces that can move with you through the seasons. Rather than transient pieces that burn out with the last flickers of summer sun, we opted for muted, timeless palettes and materials that serve year-round. Presenting real value for considered purchasers who understand: a shirt that is perfect at 30 degrees only works at 30 degrees.

Daniel Simmons

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Daniel Simmons

Org chart

Teams

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