Ada Liu

Ada Liu serves as the Sales Force Effectiveness Manager (Health) at Danone since July 2020, where responsibilities include building SFE capabilities in healthcare channels and implementing performance dashboards across multiple countries. Prior experience includes a Marketing Intern role at FrieslandCampina, where Ada conducted package design testing that saved the company significant revenue, and consulting for Unilode Aviation Solutions on market entry strategies. With a substantial tenure at Sanofi, Ada contributed to the launch of the Plaquenil drug in the Chinese market and implemented various business intelligence initiatives. Educational qualifications comprise an MBA with a marketing concentration from Rotterdam School of Management, a Bachelor's in Economics from the National University of Singapore, and an exchange program at Aarhus University.