Arfida H.

Arfida H. is an experienced Commercial Strategy Development Manager currently leading the Infant Milk Category for Special Tailored Nutrition at Danone. They have previously worked as a Category Manager at L'Oréal, where they achieved record market share, and held trade marketing roles at Fonterra and The Kraft Heinz Company. Arfida began their career as an Associate Brand Manager at Cimory Group, focusing on brand strategy and market penetration. They hold a Bachelor of Economics in Marketing/Marketing Management from Universitas Padjadjaran.