Francesca Gianfreda

Senior Brand Manager

Francesca Gianfreda is a seasoned marketing professional with over a decade of experience in brand management, currently serving as a Senior Brand Manager at Danone since June 2020. Francesca leads the development and execution of brand management medical plans, cultivating relationships with creative agencies and stakeholders while analyzing market trends, competitor activities, and innovation strategies. Prior experience includes roles as Group Brand & Category Manager at Gruppo Lactalis Italia, where Francesca managed product innovation projects and P&L, as well as positions at Calzedonia Group and Samsung Electronics Italia, focusing on trade marketing and operational optimization. Francesca holds a Master's degree in Mercati e Strategie d'Impresa and a Bachelor's degree in Economia e Gestione Aziendale, complemented by an exchange program in Business/Managerial Economics in Sweden.

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