Frederic Guichard

Frederic Guichard is an accomplished executive with extensive experience in the food and beverage industry, currently serving as the President of Danone Canada since March 1999. Guichard's leadership roles have included Regional SVP and General Manager for Central Eastern Europe, General Manager of Danone Waters in Poland and the Nordics, and Managing Director for Evian Volvic International, where responsibilities encompassed managing a global portfolio and driving profitability across various regions. With a solid marketing background, Guichard has achieved significant growth for brands such as Evian and Activia. Guichard holds a Master's degree in Marketing & Communication from ESCP Business School and an engineering degree from Arts et Métiers. Additionally, Guichard is actively involved in multiple board positions, including roles with The Grocery Foundation and Produits alimentaires, de santé et de consommation du Canada, and is a shareholder in Time for the Planet.