Frida Backström is a seasoned Brand Manager for Kids & Indulgence at Danone, where they currently focus on media leadership in the Nordics and Baltics. With over 13 years of experience in the marketing and branding sectors, Frida has previously held roles such as Client Manager at OMD Sweden and Digital Media Manager at Samsung Electronics. They earned a Master of Science in Economics and Business Administration and a Bachelor of Science in Media and Communications from Uppsala University, complemented by an international business certificate from SUNY New Paltz. Known for their strategic leadership and problem-solving abilities, Frida has a proven track record of driving innovation and achieving business goals across diverse industries.
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