Ieva Elferte

Ieva Elferte is a seasoned marketing professional with extensive experience in brand management across leading companies in the beauty and health sectors. Currently serving as Senior Brand Manager & Team Lead at Danone, Ieva oversees the Early Life Nutrition business in the Baltics, focusing on strategic growth initiatives. Previous roles include International Marketing Manager at MADARA Cosmetics, where Ieva managed marketing efforts for a prominent natural cosmetics brand, and Brand Manager at BWX Limited, specializing in global natural beauty products. With a strong foundation in brand strategy developed during tenures at L'Oréal and Henkel, Ieva holds a Mini MBA in Brand Management and a BSc in Economics and Business Administration.