Ivan Herrera

Ivan Herrera is a Category Manager with over 8 years of experience in B2B and eRetail, specializing in food, beverages, and consumer packaged goods. Ivan has held various roles, including Category Manager eCommerce at Danone and Key Account Manager at Bodegas La Negrita, where they achieved significant growth in the wine category. They have a proven track record in developing strategies for both online and in-store sales, managing extensive product catalogs, and collaborating with key stakeholders to drive business performance. Ivan graduated with a Bachelor's degree in Marketing from Instituto Tecnológico y de Estudios Superiores de Monterrey.