Lars Senhen

Lars Senhen is a highly skilled and passionate Senior Marketing Executive with over 20 years of experience in developing and implementing marketing and commercial strategies across diverse environments. Currently serving as the Global Commercial Director for Danone Waters, Lars previously held key positions at Coca-Cola and Anheuser-Busch InBev, demonstrating a strong track record in building brands and leading self-sustaining teams. Lars possesses comprehensive management and leadership competencies, enhanced by a Diplom Kaufmann in Wirtschaftswissenschaften focused on Marketing and Management from the Private University of Applied Sciences Göttingen.