Mara de Vroed

Mara de Vroed is currently the Head of the Innovation & Productivity Realization Office (IPRO) for Danone in the Benelux region, where they lead the team responsible for delivering the innovation pipeline across all Danone categories. Previously, they held significant marketing roles at Nestlé Purina PetCare Europe, including Lead ICP and Group Brand Manager for the Dog Food portfolio, and served as a Senior Brand Manager at Westland Kaas B.V., focusing on the Old Amsterdam brand. Mara's earlier career includes a marketing consultancy position at DSM, supporting various business groups internationally. They hold a Master of Science in Marketing Management from the University of Tilburg and a Bachelor's degree in Commercial Economics from Rotterdam University.