Noora Qureshi

Noora Qureshi is a skilled marketing and insights professional with extensive experience in brand management and consumer research. At PepsiCo, Qureshi served as Assistant Brand Manager for Colas, where creative media campaigns for Pakistan were developed in collaboration with production and creative agencies. Subsequent roles at British American Tobacco included positions as Middle East Area Marketing Insights Analyst and Area Research Executive, focusing on market analysis and brand strategy across the GCC and surrounding regions, achieving significant cost savings through agile research design. Recent experience includes serving as Customer Insights Specialist for Nestlé Nespresso SA and currently as Consumer and Shopper Insights Manager at Danone. Qureshi holds an MBA in Business Administration and a Bachelor's degree in Mathematics from Lahore University of Management Sciences.