Pascal Lefever

Pascal Lefever is a seasoned professional with over two decades of experience in marketing and strategic insights within the food and beverage industry. Currently serving as the Global Strategic Insights & Analytics Director at Danone since July 2017, Pascal leads the Plant-based business strategy and drives the Global Insight Function in collaboration with the SIA leadership team. Previously, as the European Strategy & Insights Director for Alpro, Pascal defined strategic frameworks that guided the growth of plant-based products across regions and managed a diverse international marketing team. Pascal's earlier roles include various leadership positions at Alpro and Unilever, where significant contributions to innovation strategy, brand management, and customer marketing were made. Pascal holds postgraduate qualifications in Marketing Management and Applied Economic Sciences from EHSAL - Katholieke Universiteit Leuven campus Brussel.